What is Canva?
Canva is a graphics design platform used to create social media graphics, presentations, posters, documents and other visual content. The platform is free to use and has other paid subscription models as well for additional functionality. Users can even buy just the current product of their choice instead of a subscription.
Canva was founded by Melanie Perkins, Cliff Obrecht and Cameron Adams in 2013 in Perth, Australia. Canva has more than 750,000 users and as of 2020, the company valuation is at $6 billion.
In 2018, the company acquired presentation start-up Zeeting based in Germany to expand its business into the presentation space.
In 2019, the company Pixabay and Pexels, two stock photography sites based in Germany, enabling Canva to access their photos for designs.
In 2020, Canva announced its partnership with FedEx Office and Office Depot.
In 2021, Canva acquired Austrian start-up Kaleido.ai and Czech-based start-up Smartmockups to expand their business into templates and mock-up designs.
Why use Canva?
Canva is basically an easy-to-use graphic design tool that allows beginners, non-designers to create designs quickly and effectively. Canva has ready-made drag and drops functions for templates, shapes, icons, photos, fonts and color palettes.
Canva can be easily accessed since it’s a website. No matter wherever you are, if you have a login, you have access to Canva. So, Canva doesn’t require any software download taking up space in your computer.
If you want to use Canva on the go, you have the option to download Canva app for mobile. This eliminates the use of a laptop and makes your life much easier.
With over thousands of templates, you can literally choose any template, customize it and use it on the go. This might cause people to use the same template’s over and over making designs looking similar.
You can even upload your own photos and add them to templates using the drag and drop feature.
What’s there in Canva?
Why use Canva Pro?
Stay on brand
Set up your Brand Kit by uploading your logos, fonts, and colors, then apply it to all your templates to maintain brand consistency.
One-click Background Remover
Forget complex layers. With one click, image backgrounds are gone.
Design once and resize instantly
With Magic Resize, you can create one design and easily resize it to the correct format and dimensions - ideal for social platforms or printing.
Schedule posts ahead of time
Load up your social content ahead of time and schedule the exact time you want to post them on platforms, including Facebook, Linked In, and more.
With Canva Pro, you can collaborate with real-time editing, then add comments, feedback, or share designs with anyone.
Bring teams together across countries, companies, and departments
Collaborate, comment, and approve in real-time
Professional templates and drag-and-drop tools anyone can use
Ready-to-go templates – no need to design from scratch
Design anything, anywhere in one place
100+ million premium stock photos, videos, audio and graphics
610,000+ premium and free templates with new designs daily
100GB of cloud storage
Schedule social media content to 8 platforms
One subscription unlocks endless possibilities. Anyone in your team can access 100+ million premium stock photos, videos, audio, and graphics to use anywhere and everywhere.
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